Superior Arizona

In Superior we “elevated” their identity by highlighting Adventure, Safety (in the heart of COVID-19), and Community in their 2020-2021 branding campaign. The logo captured the colorful personalities, architecture, sunsets of Superior along with the picturesque desert landscape (and corresponding outdoor recreation) that locals know and love. We continue marketing Superior as a beautiful rural destination.

Service

Design + Marketing

Client

Superior Arizona

Year

2020 - present